SEO
Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.
5 Benefits of SEO
#1
SEO targets quality traffic to your website.
The website visitor who lands on your website from an organic search result is most likely interested in the product/service your business is offering.
#2
Unlike PPC, you don’t need to pay for ads in SEO.
Google’s search engine rankings are based on what their algorithm determines to be the best results for any given query. The Google algorithm looks at many factors when determining website rankings, such as backlinks, keyword placement, site speed, site structure, and more.
#3
SEO gets more clicks than PPC.
It’s no secret PPC rankings appear above organic rankings, however statistics show 71% of searches result in a click on an organic search result on the first page.
#4
SEO increases a business’ value.
When it comes to acquisitions in the eCommerce space, most businesses interested in acquiring an eCommerce business are looking to see how much organic traffic the website receives. The more organic traffic your website receives, the more your business is worth.
#5
You can move ahead of your competition.
SEO is a considered a staple in any online business’ marketing strategy. With the right SEO practices, your business can move ahead of your competition in search engine rankings and earn tons of organic traffic to your website.